Consumerism with a difference.

According to the Merriam-Webster Dictionary

  1. :  the promotion of the consumer’s interests


2:  the theory that an increasing consumption of goods is economically desirable; also :  a preoccupation with and an inclination toward the buying of consumer goods…

I took this pictures in the lobby of a hotel at first glance is just a vending machine with a toy for kids..  also the cynical in me thought why is called the social good vending machine??, is this a consumerism trap or something else? so I did a research into the name and found that a charity has put vending machines for good use:

The Monar Association who deals with people with substance abuse social exclusion etc.. decided to use vending machines to raise money and re-invest in their social programs a good idea and different from your normal crowd funding and people in the streets asking for money for a particular charity.

In short  the vending machines with gnomes (soft toys) in order to sell them and re-invest the income to support socially excluded people with substance abuse and homelessness history.

Moral of the story: Never judge a book by it’s cover.


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